2021’s Hottest Beauty Industry Trends Unveiled in “Formulas for the Future,” a Virtual Multi-Day Event Presented by LUXIE and FGI’s Beauty U
Campbell, CA — (January 27th, 2021): Get the inside scoop on key 2021 beauty industry trends in “Formulas for the Future,” a four-day virtual workshop presented by LUXIE in partnership with Fashion Group International’s (FGI) Beauty U (February 4th-8th). One of the first to take a strong stand against animal cruelty, LUXIE is known for engineering an entirely vegan, hypoallergenic makeup brush from consciously-sourced materials and proving a synthetic brush can deliver professional results.
Sponsored by HEARST, COSMOPROF, Estee Lauder, Fekkai and more, take a deep dive into the current zeitgeist of the beauty industry, including personalization, the clean movement, and new marketplaces. Opened by keynote speaker Frédéric Fekkai, attendees can look forward to insightful presentations on:
- Circular Sustainability (Feb. 4th, 12–1:30pm EST), covering the industry’s best sustainable practices, product life cycle, and the future of the clean movement. Moderated by Kip Cleverly (VP of Global Sustainability, IFF) and featuring panelists Josh Kirschbaum (CEO, Worldwide Packaging Beauty), Sabrina Noorani (Founder/CEO, Clear For Me), and Corey McNeill Perles (VP Product Development, Battalure).
- Personalization in Beauty: Charting Your Own Path (Feb. 5th, 12–1:30pm EST), discussing how personalization, technologies, and product specialization is the wave of the future. Enjoy a beauty trends presentation by Kristina Rodulfo (Beauty Director, Women’s Health). Moderated by Edwina Kulego (VP, Liberty Fairs/Founder, Essentials by Edwina) and featuring panelists Helen Bannayan (Director, Emulsion Cosmetics), Edwin Pierrot (Founder, Curl Daddy), and Rochelle Weitzner (Founder/CEO, Pause Well-Aging).
- The New Beauty Marketplace (Feb. 8th, 12–1:30pm EST), examining new distribution platforms and how to position your product to reach your target market. Moderated by Kelly Kovack (Founder/CEO, Beautymatter) and featuring panelists Kimberly Carney (Founder/CEO, Barzzé Beauty), Chloe Hall (Beauty Director, Elle.com), Melissa Jochim (Founder, High Beauty), and Conor Riley (CEO, LUXIE).
Registration is now open online at Beauty U. RSVP for the full four-day event (FGI members $90, non-members $120) or individual presentations (FGI members $35, non-members $45). Learn more about Beauty U at FGI.org. Celebrate the six-year milestone of LUXIE beauty and browse the complete collection of vegan, allergen-free makeup tools online at LuxieBeauty.com, as well as at top US retailers like Anthropologie, Macy’s, Nordstrom, and Revolve. Learn more about the company’s steadfast commitment to environmental preservation and community outreach. Follow LUXIE on Instagram @LuxieBeauty for the latest beauty tutorials and the newest product releases.
# # #
About LUXIE:
Since 2014, LUXIE has grown from an indie brand to a global phenomenon beloved by top US influencers and beauty lovers alike. Sourcing the best components from around the world, the female-founded company developed one of the first high-performing, cruelty-free, and 100% vegan makeup brushes. Today, their complete collection features a wide array of multi-use beauty tools that combine sleek design with problem-solving functionality, including signature brushes made with premium soft, synthetic bristles. Headquartered in San Jose, California, LUXIE is available in retail stores across the Americas, Europe, and Asia. Led by CEO Conor Riley and Chairman of the Board Claudia Poccia — known for her work with Shiseido, Bare Escentuals, Stila, and Laura Mercier — the LUXIE team is constantly innovating in a non-stop effort to deliver flawless perfection. They strive to partner with exceptional retailers, influencers, and industry leaders who share their core environmental and community values, along with an authentic passion for next-generation beauty products. Learn more at LuxieBeauty.com and follow on Instagram @LuxieBeauty.
